Nov 15, 2019
AMCA Outreach—Allow us to (re)introduce ourselves
Josh Parent, Associate Director, Business Development
In 2016, AMCA polled engineers and architects to gauge their knowledge of AMCA and its Certified Ratings Program (CRP). The poll showed that what once was a well-known program had been reduced to a mostly unknown acronym in building specifications. Generally, respondents did not know who we are and what we do, how we provide value.
What we concluded from the poll results was that we had foregone any type of outreach effort—assuming that because AMCA certification was entrenched, we could focus our bandwidth elsewhere—for too long and that it was time to re-engage. As a result, education began to take on ever-greater significance for AMCA and is key to the association’s current mission statement: “to advance the knowledge of air systems and uphold industry integrity on behalf of AMCA members worldwide.”
AMCA is driven to educate both internally and externally. In fact, as associate director of business development, I am on the road two to three weeks a month talking AMCA to specifying engineers, construction contractors, and building owners who recognize the value in ensuring specified products not only are installed, but perform as rated. Not only are we meeting with firms face-to-face, we are offering free presentations via webinar, using a multipronged, something-for-everyone approach to cover as much ground as possible. With more than 14,000 engineering firms in North America alone, we are busy, to say the least.
We are excited for the opportunity to get in front of engineers, contractors, and building owners and help them get acquainted—or reacquainted—with AMCA and explain how AMCA’s role in the industry has evolved and continues to evolve. If you would like to host an AMCA educational program online or at your facility or to have a member of AMCA’s staff accompany you on a field visit for a brand-neutral introduction to AMCA, please submit an application at https://staging.amca.org/educate/#amca-outreach, or contact me directly at email@example.com.
I look forward to hearing from you.
Sep 24, 2019
The AMCA Speakers Network—an Opportunity to Grow, Influence, AND Network Josh Parent Associate Director, Business Development As you may have heard, AMCA recently launched the AMCA Speakers Network, a group of subject-matter experts…Read more
Mar 29, 2019
AMCA's North America Region Meeting (formerly Americas Region Meeting and Mid-Year Meeting) for 2019 is around the corner, and it is going to be unlike any of the meetings you may have attended in years past. Set for May 5 and 6 at …Read more
Mar 21, 2019
“Education is an ornament in prosperity and a refuge in adversity” — Aristotle by Lisa Cherney, AMCA Education Manager Any time I can borrow from the masters, I will—especially when they are so on point. AMCA…Read more
Mar 21, 2019
Introducing FEI—the AMCA Fan Energy Index by Michael Ivanovich, AMCA Senior Director, Global Affairs Let me introduce AMCA’s exciting new fan-efficiency metric, Fan Energy Index, a.k.a. FEI, and why it should replace the Fan Efficiency Grade metric in energy codes and standards.…Read more
Mar 15, 2019
Some of the greatest challenges and opportunities facing the air-systems industry concern codes and regulations. Though codes and regulations vary from region to region, the challenges and opportunities associated with them often are universal, involving finding the right balance between satisfying officials and regulators,…Read more
Mar 15, 2019
Congratulations to AMCA Middle East director, Mandarr Agshikar on attaining the distinguished ToastMaster recognition from Toastmaster International. This is an incredible honor and well deserved.
Mar 15, 2019
Congratulations to AMCA Manager of Industry Content, Scott Arnold—AMCA inmotion magazine editor-in-chief for receiving well-deserved recognition for the 2018 issue of the magazine from PR News during the PR News’ 2019 CSR & Nonprofit Awards Luncheon March 15 at The National Press…Read more